Help and information > Privacy and on-line security   Is it risky to use my credit card on the Internet? Our site uses a 128-bit secure socket layer (SSL) to protect the privacy of your credit card information. In simple language, this means that complex math is used to encrypt your credit card details. Privacy of your personal data Wellcome respects the privacy rights of visitors to this website and of customers who use Wellcome's online shopping services. No personal information is required to access this site and real names need not be used except when ordering any goods. No orders are accepted from anyone under 18 years of age. Wellcome's personal data & privacy policy is formulated in accordance with the Personal Data (Privacy) Ordinance (Cap. 486). Why do we collect personal data? Wellcome collects personal data from on-line customers to improve our delivery of on-line shopping services. A more detailed description of our approach is described in our Terms and Conditions. If you are simply visiting the site, and not purchasing goods, you do not need to supply any personal data to access or use the site. However, personal data will be collected from you if you request Wellcome catalogues or other promotional brochures or materials. Personal data collected from online customers and site visitors may be used by Wellcome to: ensure continuous provision of services contact online customers and visitors for marketing purposes design services for online customers and visitors conduct research on which sections of the site may not be meeting Wellcome's customers' needs customize pages of this site for individual visitors notify online customers and visitors of up-dates to this site notify online customers and visitors of promotions, special offers or new products contact online customers with queries regarding their account perform statistical analysis of online customers and visitors behavior and characteristics in order to measure interest in and use of the various areas of the site and provide this information to advertisers together with information as to the number of users that have been exposed to or clicked on their banners Is my personal data confidential? Personal data held by Wellcome relating to its online customers or to visitors to the site will be kept confidential but Wellcome may provide this information to third parties including but not limited to Wellcome advertisers, associated companies or contractors/agents or other network operators who perform certain tasks for Wellcome in connection with the provision of Wellcome's services to its online customers and to visitors to this site. Any questions, comments, suggestions or information other than personal data sent or posted to the site, or any part of the site by online customers and visitors will be considered voluntarily provided to Wellcome on a non-confidential and non-proprietary basis. Wellcome reserves the right to use, reproduce, disclose, transmit, publish, broadcast and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development, manufacture and marketing of products and services and to meet customer needs. Is my personal data safe? All reasonable efforts are made to ensure that any personal data held by Wellcome on this site is stored in a secure and safe place. Wellcome uses 'cookies' on this site. In plain language, a cookie is a bit of information stored by Wellcome on your computer. This is a common practice in the web industry, and it does not damage your computer in any way. Wellcome uses cookies in order to : enable tighter security enable online customers to keep browsing and adding products to their shopping basket personalize sites for customers build online customer or visitor profiles Most web browsers will allow you to block cookies. However, many parts of the site will cease to function. How is my personal data affected by links to other sites? This site may contain links to other sites and pages. By activating a link, such as for example by clicking on the banner of an advertiser, you leave this site and Wellcome does not exercise control over any personal data or any other information you give to any other entity after you have left this site. What if I have questions about this policy? If you have any questions regarding Wellcome's personal data & privacy policy, if you wish to request access to your personal data or if you wish to correct any mistakes you can email the Personal Data Officer wdservice@dairy-farm.com.hk. You can also send your request in writing to the following address:     Human Resources Manager Wellcome Company Limited 5/F Devon House, Taikoo Place, 979 King's Road, Quarry Bay Hong Kong Wellcome reserves the right to charge you a reasonable fee for the processing of any data access request.   <%----%> Back to Help Index <%----%> Close Window